Director
Cinematographer
and sometimes
a Producer

Film and Advertising director based in Barcelona. Audiovisual Arts Graduate at Autonomous University of Bucaramanga. Most of his film projects (“The Death and The Goat”, “The Black Virgin” & “Spacewalkers”) are focused on exploring remote and difficult access regions, where he usually re interprets local cultural elements and cosmologies, to create stories that approach mystic and fantastic universes. In 2018 he was selected for the filmmaking residence in the Amazon Jungle: “Filming in Peru with Werner Herzog” where he shot “Spacewalkers”, winner of the ADB Award at Sao Paulo International Film Festival Kurta Kinoforum.
His short film “The Black Virgin” produced by Contravía Films and premiered at the prestigious “Clermont-Ferrand International Film Festival 2018” was awarded Best Short Film at the New York Colombian Film Festival and the “Macondo” Colombian Film Academy Awards in 2019. It was also nominated in more than 30 international film festivals. His Documentary "Dejame Quererte" was nominated for Best Long Music Video at the 24th Latin Grammy Awards.
He also works as cinematographer for fiction and documentary, his first feature film as a DOP is “Snake Oil Song”, Directed by Micah Van Hove, currently in post production. In this field, Juan Pablo has also shot doumentaries for Vice, BBC, and Arte.
In his advertising directing career, he has been represented by renowned international production companies such as Primo Content, Central Films and Colombia’s Los Notarios and Akira Cine.
He has shot campaigns for important brands such as Coca Cola, Renault, Visa, Movistar, Claro, General Motors, among others. His work has been recognized at multiple festivals like CannesLions, Clio Awards, El Sol or Effie Awards. in 2014 he won the “Best Director Award” at “El Ojo de Iberoamérica” for the local market.
He is currently finishing a M.A. in Contemporary Film at UPF, Pompeu Fabra University in Barcelona while post producing his short film “The Place Where Everything Begins and Ends: SATORI”. In 2024 he started developing his documentary feature project: “Meca de Roca”.



NEW REPS
Spain
Middle East & Asia
Mexico & Colombia
Based in Barcelona
AWARDS & RECOGNITIONS
Spacewalkers
ABD Award
Sao Paulo International Short Film Festival 2019
La Virgen Negra
Best Short Film
Special Jury Mention
Colombian Film Festival New York 2019
Best Short Film
Premios Macondo
Déjame Quererte ft Carlos Vives
Best Long Music Video Nominee
24th Latin Grammy Awards
Advertising
Best Colombian Director
El Ojo de Iberoamérica 2014
Advertisement Shortilsts at:
Cannes Lions
Clio Awards
Effie Awards
El Sol
El Ojo de Iberoamérica
El Dorado
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